Effects things have on other are sometimes indirect. Let’s take an example involving a soccer ball and a broken glass. Sometimes, you will break a glass by shooting the ball right onto it. But sometimes not. Sometimes, the ball will land next to a cat, a cat peacefully sleeping on someone’s lap. Sometimes, the cat will end up scared which will result in a jump right onto a table, table on which was the glass1. Indirect.
And, sometimes, it is important to investigate how these indirect effets are chained. It is known that people are less likely to buy drugs with complex name2. But why? What is the chain behind this effect?
Mediation analysis is a statistical tool that can be use to find out that
the reason why people are less likely to buy drugs with complex name is because
they percieved the drugs as more dangerous. While there are several ways to
conduct mediation analysis, the
JSmediation package implements the best one
of them3: joint-significance.
Have a look at the documentation and give it a shot!
Yeah. It happens. ↩︎
Dohle, S., & Siegrist, M. (2014). Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy. Journal of Health Psychology, 19(10), 1241-1249. doi: 10.1177/1359105313488974 ↩︎
This has to be understood as the one with the lowest number of false positive. Yzerbyt, V., Muller, D., Batailler, C., & Judd, C. M. (2018). New recommendations for testing indirect effects in medi‑ational models: The need to report and test component paths. Journal of Personality and Social Psychology, 115(6), 929–943. 10.1037/pspa0000132 ↩︎